Teemant cleaning logo

 

Teemant cleaning is smaller cleaning company just starting up. They required a simple logo and had a vision of something they wanted. "Teemant" translates as diamond and that is what they needed on their logo to convey quality and the level of cleaning they provide

I chose this particular font for the more exaggerated serifs that would feel more punctuating conveying the more upper class feel of the whole logo

Flow of ideas

The client approached me with these two reference images as what they would like their logo to include.

These images led me to create a couple of sketches that ended up as the following images, that I sent to the client.