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Kalev Boxing logo

This client was somewhat of a challange, as I've had only minimal contact with the sport of boxing.

I was given freedom to approach the subject in any way. As such I decided to focus on the keywords "Kalev" (from estonian folklore), "Estonia" and "Boxing".

In the end we ended with two different logos - one depicting and referring to Kalevpoeg (character from the Estonian epic poem) and another, a shield with the Estonian flag tricolors, with the fonts used in the original epic poem.


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