This job started as a mystery as it was for a sport that I had little knowledge about.
The keywords were - "Kalev", "Estonian" and "boxing".
My first sketch/mock-up was the one on the left using simple lines and colors for a combative estonian man (kalev/kalevipoeg). What ended up being used was the one on the right - a shield with the repeating tri-color of Estonian flag an a font reminiscent of the Estonian epic Kalevipoeg.
Client site: https://poksiklubikalev.ee/